Urban Outfitters.  The Hipster Mothership.  Only place in suburbia where you can see a way too pretty, too skinny boy playing the acoustic guitar outside the door, for fun.

URBN has embraced the fact that it is now selling out to a waaaaay younger demographic than anticipated, one who wants to spend their parents money on really expensive clothes that look like they came from Goodwill.  I will give URBN credit for being sneaky.  They have high priced clothes from smaller designers that turn over constantly.  They offer everything from home goods, quirky gifts, clothing, shoes, outerwear etc, all in one nice trendy location.  They seem satisfied with their position as the expensive version of H & M.

However, URBN is not doing a very good job of trying to extend this skinny jean and nerd glasses trend into international markets.  They have no presence in Asia and have launched a home goods line - marketing to people that can't afford to buy a house for a loooong time.  

While the economy is regaining some strength, it's the tech market and the luxury investment brands that will probably see the money, not the neighborhood URBN where you can pick up a pair of overpriced high tops made of all vegan products.  Its sister company, Anthropologie, seems to be holding steady, appealing to the mothers of aforementioned hipster children by marketing their overpriced clothes and home goods in the all too overused "shabby chic."

I'm torn.  I don't (unfortunately) see this trend of dressing like a homeless person and an eighties pop stars love child ending anytime soon.  Its like once the male population discovered tight jeans, it was a worldwide phenomenon, gaining momentum like a snowball down a mountain.  But something has got to give.  Either URBN will diversify and reach a much broader shopping base, securing itself as the off the grid clothing/stuff store, or it will implode when everyone finally realizes that tight pants are only good if you plan on not eating.  Ever.