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AAPL Apple Inc.  Research
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Change
Change %
Open
Volume
Low
High
AAPL 427.87
-3.90
-0.9%
431.08
4.3M
426.85
0.00
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AAPL: Run up to WWDC
Opened $460.73 5/8/13 Target $480.82 (+4.4%) by 6/10/13 Made -4.7%
Just trying to catch the run-up into the WWDC next month.  I am expecting some rotation out of GOOG and into continue

AAPL: Apple - It's time!
Opened $447.85 2/22/13 Target $545.39 (+21.8%) by 6/28/13 Made -3.6%
Marc Adereth from New York, New York
Tight Stop loss at 418.oo - 549 Target with potential to 625 by year end. Write up to follow!                    ...

AAPL: Apple TV is Magical
Opened $540.50 12/6/12 Target $987.67 (+82.7%) by 12/6/14 Made -20.1%
Larry Leviton from Chicago
As I write this, we are in a bear market and there is more money to be made shorting a stock than buying one. Which is why this is a four year...

AAPL: Ride it to 700
Opened $589.77 7/2/12 Target $716.92 (+21.6%) by 9/25/12 Made +14.2%
Alex O'Reilly from Philadelphia
My tagline says that I only cover things when it disgusts me that other people don't see it, so I'm not sure if anything relating to

AAPL: Oversold in a Downtrend
Opened $534.52 5/21/12 Target $550.00 (+2.9%) by 6/1/12 Made +5.0%
Larry Leviton from Chicago
I started to write a bearish post on AMZN when it...

AAPL: Apple falls like a brick
Opened $591.10 4/20/12 Target $550.00 (-7.0%) by 5/11/12 Made +4.3%
Marketi Victorian from New York, New York
Looking back at the last couple of weeks, I know now what I should have known then. Which is that APPL was going to drop like a rock. The first signs came during lunch with a couple of...

AAPL: Show some love for AAPL
Opened $590.29 3/19/12 Target $658.28 (+11.5%) by 2/14/13 Made -21.0%
David Sachdev from Washington, DC
You all know the justifications - the timing is of course the $45 billion being spent on the quarterly divident and share buyback (10 billion I believe) over the next 3...

AAPL: Breakout Above $450
Opened $503.77 2/14/12 Target $900.00 (+78.7%) by 1/25/13 Made -2.5%
Larry Leviton from Chicago
After AAPL's last earnings report, I quickly calculated that

AAPL: My cab Driver just gave me a tip to buy apple
Opened $504.12 2/14/12 Target $460.00 (-8.8%) by 3/31/12 Made -19.6%
NYC TRADER FSB from New York, New York
Contrary thinking, even if apple (AAPL) can go higher I don't think we should expected the market to carry on the trade.                 ...

AAPL: Plenty more to grow
Opened $452.42 1/30/12 Target $500.00 (+10.5%) by 8/31/12 Made +11.3%
Wesley To from Mill Creek, WA
Well I was suppose to reopen my position on Apple before earnings but I got busy at work and forgot to do it...oh well. Anyways, I still believe that Apple has a lot more room to...

AAPL: Runup to earnings
Opened $420.97 1/12/12 Target $435.00 (+3.3%) by 1/29/12 Made +5.8%
David Sachdev from Washington, DC
I personally think that we will see 435 on AAPL prior to...

AAPL: The Rally Continues
Opened $414.96 1/5/12 Target $450.00 (+8.4%) by 1/28/12 Made +9.9%
Larry Leviton from Chicago
I wasn't sure if the market would fall at the start of the year, so I ended my last

AAPL: An Assault on $400
Opened $399.50 12/23/11 Target $405.00 (+1.4%) by 1/10/12 Made +6.1%
David Sachdev from Washington, DC
As soon as Apple gets over $400 again, I think we will easily test the 408 level, and probably test the 412 level.  Personally in this time frame I think we will also test 415 as...

AAPL: Apples for the holidays
Opened $368.60 11/23/11 Target $385.00 (+4.4%) by 12/15/11 Made +3.5%
David Sachdev from Washington, DC
I've already got my long coverage, but I really do feel that the market as a whole, and particularly

AAPL: Managing the Product Cycle
Opened $376.42 11/22/11 Target $420.00 (+11.6%) by 12/31/11 Made +8.8%
Larry Leviton from Chicago
In my last AAPL post I commented "who would buy an iPad at...

AAPL: Pop at the Open
Opened $407.97 10/27/11 Target $377.00 (-7.6%) by 11/19/11 Made +2.7%
Larry Leviton from Chicago
I am amazed that in the middle of the week there are still lines to buy the iPhone 4s. These idiots "want" the experience of waiting in line. Don't they know you can order them...

AAPL: Apple swoon
Opened $375.75 10/7/11 Target $450.00 (+19.8%) by 6/1/12 Made +49.3%
Mike Barkett from Washington, DC
Mobile users of ProofTrader may notice something new on the site today. I'm writing this coverage from my iPad, and instead of using the regular...

AAPL: My other Christmas stock
Opened $380.28 10/3/11 Target $420.00 (+10.4%) by 1/21/12 Made +12.5%
Wesley To from Mill Creek, WA
Its time for me to get into Apple. Its seen a pretty solid pull back in price and we are leading into an Oct. 4th announcement presumably about the Iphone 5. I don't need to...

AAPL: Steve Jobs Resigns (No Fooling)
Opened $376.84 9/6/11 Target $440.00 (+16.8%) by 12/31/11 Made +6.9%
Larry Leviton from Chicago
I had a real nice article written in advance of Apple's drop but had to toss it because of Steve Jobs' resignation.In 2000 Steve Jobs appeared on the cover of Time...

AAPL: Dora is warming up
Opened $367.07 9/6/11 Target $300.00 (-18.3%) by 3/5/12 Made -31.2%
Chris Cook from Baltimore
I remember during the first six months of the 2000-2003 bear market a group of tech stocks that appeared inexplicably immune to the selling...

AAPL: Ignore the rest of the market
Opened $378.42 8/26/11 Target $425.00 (+12.3%) by 5/27/12 Made +53.8%
David Sachdev from Washington, DC
That is the suggestion I am giving to the non-investor who wants to put something in the market now that it has fallen, but they are worried about a further decline. The P/E...

AAPL: How Low Will It Go?
Opened $363.44 8/8/11 Target $355.00 (-2.3%) by 8/13/11 Made -1.2%
Larry Leviton from Chicago
I've been pretty good at predicting the ups and downs of Apple, but have been too conservative on highs and lows. Last Friday I thought Apple would bottom at 365 (a gap) and its already...

AAPL: Androids dirty lil secret: returns are 30 - 40% while a mere 1.7% of AAPL s iphone 4 are returned.
Opened $400.65 7/27/11 Target $522.25 (+30.4%) by 4/7/12 Made +59.7%
Harvey Dentist from Columbus, Ohio
When traders and investors see these numbers AAPL will...

AAPL: Stellar Earnings...
Opened $394.86 7/22/11 Target $407.00 (+3.1%) by 8/26/11 Made -3.1%
David Sachdev from Washington, DC
Apple's earnings were stellar, and we saw it trade at 404 in the aftermarket....the only reason I am giving this a bit of time is that between the debt ceiling deadline, and talks of...

AAPL: Mind the Gap
Opened $395.75 7/20/11 Target $378.00 (-4.5%) by 8/2/11 Made +1.8%
Larry Leviton from Chicago
Although this might appear to be a short sale, the trade here is to buy  Apple when it closes the gap at 378. Last night Apple traded as high as 405 after-hours and as low as...

AAPL: Re: How do you like them Apples
Opened $376.48 7/19/11 Target $415.00 (+10.2%) by 7/22/11 Made +4.5%
Mike Barkett from Washington, DC
I think I am going to agree with Wesley on this one. As recently as yesterday I was thinking this chart looks like a trap and they couldn't possibly live up to expectations. But it's...

AAPL: How do you like them Apples
Opened $377.98 7/19/11 Target $400.34 (+5.9%) by 7/20/11 Made +2.4%
Wesley To from Mill Creek, WA
I still believe Apple will see a significant jump at earnings tomorrow after the bell. I bought a call today and saw some gain but I'm holding out for a bigger jump. I also...

AAPL: Will History Repeat?
Opened $356.77 7/11/11 Target $365.00 (+2.3%) by 7/16/11 Made -1.0%
Larry Leviton from Chicago
With earnings 10 days away, Apple appears to be rising into earnings. Last Friday Apple opened lower but within minutes hit a new weekly high and finished the day at a new weekly high on...

AAPL: Heading into earnings
Opened $359.71 7/8/11 Target $367.00 (+2.0%) by 7/22/11 Made +8.5%
David Sachdev from Washington, DC
After today's strong showing in Apple, especially at market close - I think we will see higher prices next week.  And with talks of the new OS and new Macbook Air's next week, I...

AAPL: Why not a Silver Apple
Opened $322.05 6/16/11 Target $328.00 (+1.8%) by 7/28/11 Made +11.1%
David Sachdev from Washington, DC
You know the reasons, you know the why...I'll keep this short and sweet because you also know that this stock moves fast.  I think that even given the...

AAPL: Its that time of the month
Opened $327.11 6/13/11 Target $345.00 (+5.5%) by 7/17/11 Made +5.9%
Larry Leviton from Chicago
The thing driving the market lower is that most stocks were overvalued and rising gas prices left the consumer with less money to spend. However, Apple is undervalued. The thing driving...

AAPL: Sell the News
Opened $354.29 4/21/11 Target $345.00 (-2.6%) by 5/20/11 Made +3.2%
Larry Leviton from Chicago
To be clear, this is a short sale. I see Prooftrader closed my long position before earnings. That was my mistake and I didn't know how to correct it. But I expect Apple to open around...

AAPL: Re: Market Movement
Opened $326.05 4/18/11 Target $331.00 (+1.5%) by 4/21/11 Made +5.7%
David Sachdev from Washington, DC
"If we clearly fall below that 330 line I may in fact consider initiating another short. While I was originally thinking that 328 was a buy point, I feel that a move down could if fact...

AAPL: Rise into earnings
Opened $334.64 4/13/11 Target $345.00 (+3.1%) by 4/20/11 Made +2.3%
Larry Leviton from Chicago
Who doesn't expect Apple to have blow out earnings? But stock is under distribution, so sell at the open after earnings are announced.            ...

AAPL: First & wild prediction
Opened $341.50 4/5/11 Target $399.89 (+17.1%) by 7/1/11 Made +0.5%
Rich Leung from Washington, District of C
my first and wild prediction strong gut feel                        ...

AAPL: Steve Jobs Resigns (April Fools)
Opened $351.07 4/1/11 Target $331.00 (-5.7%) by 4/19/11 Made +6.2%
Larry Leviton from Chicago
I agree with David Sachdev that something is wrong with Apple,although with my last prediction I vowed to never write a post again.Looking back at Feb 16 2011,...

AAPL: Market Movement
Opened $348.25 3/31/11 Target $331.00 (-5.0%) by 4/19/11 Made +5.4%
David Sachdev from Washington, DC
So I got a chance to watch yesterday's Fast Money, and read various analyst comments last night and everyone out there seems to think that the market is a bit topy at the moment, and...

AAPL: Superior Marketing
Opened $357.78 2/9/11 Target $675.00 (+88.7%) by 2/8/13 Made -7.4%
Larry Leviton from Chicago
Even at an all time high of $358, its not too late to buy Apple. The Verizon iPhone is setting sales records. I received a preordered iPhone 4 and gave it to my wife. She found it easy...

AAPL: Apple Blow Out Earnings
Opened $338.40 1/18/11 Target $346.00 (+2.2%) by 1/19/11 Made +1.4%
Larry Leviton from Chicago
This is a day trade. Apple is currently down $10 due to news about Steve Jobs going on sick leave. What this means to Apple's future is not clear. Personally, I think there's room for...

AAPL: Apparently Apples float to the top of the barrel
Opened $324.48 12/13/10 Target $339.00 (+4.5%) by 5/27/11 Made +5.8%
David Sachdev from Washington, DC
Apple has broken the 52-week high today, and was already a great play into the Christmas season.  I picked up some shares at the 318 level about a week ago, and I have traded apple...

AAPL: All about the ipad
Opened $318.00 10/18/10 Target $340.00 (+6.9%) by 10/20/10 Made -2.3%
Andrew Linton from SF
Ipad sales are going to go through the roof, as long as supply can meet the demand. The verizon/mifi deal is significant as well as the fact there is still no ipad with a camera... that...

AAPL: I'm not a witch, I'm investing in the stock market today
Opened $293.90 10/8/10 Target $350.00 (+19.1%) by 12/31/10 Made +9.8%
Ashley Rice from Facebook
When Christine O'Donnell uttered those awkward lines (which she ripped from The Princess Bride in an apparent attempt to appeal to Gen

AAPL: Barrel of Apples
Opened $275.83 9/16/10 Target $298.00 (+8.0%) by 1/21/11 Made +8.3%
David Sachdev from Washington, DC
I'm a collector of Apple....having reevaluated, and given the recent hype of this stock up to the $325 level I think that this stock making it almost to $300...

AAPL: Barrel of Apples
Opened $252.82 8/17/10 Target $272.00 (+7.6%) by 4/29/11 Made +9.1%
David Sachdev from Washington, DC
I'm a collector of Apple at these levels, with a re-evaluation at the 272 level.  If Apple falls below 242, I will re-evaluate this strategy, and probably consider taking a loss...

AAPL: You will hold
Opened $257.31 7/9/10 Target $268.00 (+4.2%) by 8/13/10 Made -3.2%
David Sachdev from Washington, DC
Well, as I've mentioned, I like AAPL much better at the 230...

AAPL: Firing on all cylinders
Opened $246.39 7/1/10 Target $255.00 (+3.5%) by 9/15/10 Made +3.6%
David Sachdev from Washington, DC
Even though I like Apple much better in the $230 range, I'm not sure that it is going to get there.  And I will say that if we are heading for a true double dip, Apple did not hold...

AAPL: No iPhone on VZ yet, and now AT&T is raising data rates
Opened $261.82 6/2/10 Target $200.00 (-23.6%) by 9/3/10 Made +1.2%
Mike Barkett from Washington, DC
One of the most popular stories of this day is AT&T's decision to raise data rates for their most avid...

AAPL: All my eggs in the Droid basket
Opened $266.26 4/30/10 Target $235.00 (-11.7%) by 6/1/10 Made +12.8%
Mike Barkett from Washington, DC
With RIM looking strong and Droid obviously eating into the iPhone's market share, I think the giddiness in Apple-land is...

AAPL: AAPL...are we going to see 240?
Opened $235.80 3/30/10 Target $228.00 (-3.3%) by 4/9/10 Made -1.7%
David Sachdev from Washington, DC
There is all the hype over the iPad, and the Cramer call to 240, and the iPhone on Verizon and AT&

AAPL: You mean this isn't the Beatles' record label?!
Opened $205.80 1/26/10 Target $242.00 (+17.6%) by 8/8/10 Made +20.4%
Ian Hall from Washington, DC
...well I'll be damned!  Hahaha...fooled ya.  Just about everyone else has something to say about Apple & something to say about Google.  So what if I'm a little late to the...

AAPL: Smartphone bromance, Bachelor #2
Opened $208.01 1/13/10 Target $300.00 (+44.2%) by 12/31/10 Made +55.1%
Cramer Bot from Wyndmoor, PA
Lady Gaga had more insight than most analysts covering this.  Apple’s iPhone is not just another iPod and has much upside.  Apple will go to $300.00 by the ringing of the...

AAPL: Cash, cash, cash
Opened $196.59 12/9/09 Target $225.00 (+14.4%) by 6/1/10 Made +32.7%
David Passmore from Atlanta
Would you bet against a company that has $35 billion in the bank, almost a 70% 5-year earnings growth rate, and grew earnings almost 20% in the year of the worst consumer spending...

AAPL: Too Big to Succeed?
Opened $197.75 12/3/09 Target $170.00 (-14.0%) by 5/29/10 Made -16.4%
Josh Warner-Burke from Baltimore
A popular article on our site has been Mike Barkett's long-ago-now coverage of Apple in which he states that Apple is 'too big to succeed'.  Well I happen to agree with him, but I...

AAPL: IPhone + new tablet = +10%
Opened $200.19 11/20/09 Target $220.26 (+10.0%) by 5/20/10 Made +14.6%
Rick Rutherford from Greenbelt
The continuing dominance of the iPhone plus the release of the rumored Apple Tablet computer in 1Q 2010 will push Apple's stock up by at least 10% in the next six months.

AAPL: Need a long on AAPL
Opened $172.60 9/8/09 Target $200.00 (+15.9%) by 9/30/09 Made +7.4%
SPAM Bot from Moscow, Russia
This is for you, Steve Jobs.This is for you, Steve Jobs.This is for you, Steve Jobs.This is for you, Steve Jobs.This is for you, Steve Jobs.This is for you, Steve Jobs.This is for you,...

AAPL: i wont stop predicting a decline in this stock
Opened $169.39 9/1/09 Target $160.00 (-5.5%) by 10/1/09 Made -6.3%
Chris Cook from Baltimore
i wont stop predicting a decline in this stocki wont stop predicting a decline in this stocki wont stop predicting a decline in this stocki wont stop predicting a...

AAPL: Apple too big to succeed
Opened $169.49 8/28/09 Target $150.00 (-11.5%) by 9/25/09 Made -7.1%
Mike Barkett from Washington, DC
Testing image upload in this article. Everyone thought the China Mobile deal would go through.  Now that

AAPL: i think its going down
Opened $140.02 7/2/09 Target $120.00 (-14.3%) by 8/3/09 Made -44.9%
Chris Cook from Baltimore
is that too much to ask of a stock up 80% in 6 months?of course i think the long term chart sucks also - with it carving out a third consecutively lower peak since the '07...

AAPL: The run is over, now it's time to run for the hills.
Opened $142.60 9/19/08 Target $100.00 (-29.9%) by 10/31/08 Made +32.5%
Mike Barkett from Washington, DC
Note: This article was written WAAAAY back when the ProofTrader.com system was pre-natal, so it originally contained gobbledygook content.  I am editing it now, because...

AAPL: An early coverage
Opened $173.74 8/28/08 Target $125.00 (-28.1%) by 4/25/09 Made +41.4%
Mike Barkett from Washington, DC
Editors note: As the comments state, this was one of the earliest coverages on the pre-beta ProofTrader site.   We rarely have to censor...