I'm a collector of Apple at these levels, with a re-evaluation at the 272 level. If Apple falls below 242, I will re-evaluate this strategy, and probably consider taking a loss based on what would push us below that level.
The long time horizon on this is because now that Apple is the big dog on the NASDAQ, it's wild swings seem to have come down. Also, with the market a bit shakey on the whole - I think people and institutions are selling the AAPL to raise cash as needed since they have a lot of $$$ tied up in it.
This may not be the most aggressive place for your money right now - but when we see the 240s, I use it more as a savings account/sweep for money that I don't have placed elsewhere.