Last night my friend told me, upon hearing I was eating Chipotle yet again while trying to work on this website, said I should buy stock in Chipotle.  Well, I have many times and today I took her advice and got in again, this time for the long haul, in my IRA.

In my opinion, there are few stocks out there with a better risk/reward profile than CMG.  Huge growth potential (think McDonalds in the 80s) and very low risk.  They have no debt and finance their growth - at a measured pace - purely through ongoing revenue.

They do not franchise their stores and are very deliberate in where they expand, ensuring they do not face a Starbucks in the early 2000s situation where each new store simply cannabilizes another one's sales.

Some of the recent concerns swirl around commodity costs, the increasing price of food.  But this story has been playing out since 2008, and along the way Chipotle has very successfully passed along cost increases to the customer without hurting their business.

Then there's the intangibles - think about Apple and the cult-like appeal of their products (even if you're a long-time hater, you probably want an iPad, don't you?) CMG offers food that is uniquely addictive.  

I don't put my real money into all my picks, but in this case I have.  At today's price and with a market cap of $9 billion, it seems like a bit of a value stock almost.  Not if you actually look at the metrics, but in a gut feeling kind of way.  Confidence 10.