CMG Chipotle Mexican Grill: Chipotle's Asian-themed fast casual eatery, Shophouse, will spread like wildfire

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	David Sachdev
	Washington, DC User since Dec 2009	37
Covers MCP SINA GLUU SODA BAC AAPL TIBX and 3 other stocks - Go to Blog
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Chipotle's Asian-themed fast casual eatery, Shophouse, will spread like wildfire

This may surprise you, but there are many cities that don't have asian food. Adn then there are cities that have the lone Chineese takeout place that is run by the lone asian family in the city.

Well, if Chipotle's latest experiement works then that will soon change. I'm sure that their new restaurant will spread like wildfire in places - especially out of the big cities.

Check out the details on the link from DCist. They may know food, but apparently they don't know much about web security...if you can call protecting your web directory from world access security:

http://dcist.com/2011/09/yes_asian-inspired_dishes_can_have.php

Conservative timeframe for sure here...even though CMG looks like it has good support just over 300, so I think that the downside is limited.

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What People Are Saying...

David Sachdev said at 9/16/11 2:39 PM Price action was $315.79 -0.46 (-0.1%)

And ShadowTraders...no tofu salsa, but Thai, Vietnamese, and Malaysian food!

Wesley To said at 9/16/11 2:50 PM Price action was $316.44 0.29 (+0.1%)

If this is successful your target price is far too low, CMG will reach $336 on the Chipolte concept alone. : )

David Sachdev said at 9/16/11 2:55 PM Price action was $316.62 0.47 (+0.1%)

I realize that the target price is really low - but trust me...if the target gets his before the end of this year, I am not just selling.

Price is chosen based on where upper resistance is. At that point I will re-evaluate this holding.

Wesley To said at 9/16/11 4:24 PM Price action was $318.06 1.91 (+0.6%)

Nice. That makes sense.

Ginger Gal said at 9/17/11 7:11 PM Price action was $318.06 1.91 (+0.6%)

wow that sounds great. I am in the stock with some share and have seen resistence around $300 so I agree it going higher -- even w/o the Asian food venture. If the new venture is successful then CMG is the AAPL of the food busines. ISRG is the APPL of the medical busines already.

David Sachdev said at 9/18/11 11:39 AM Price action was $318.06 1.91 (+0.6%)

I think it is important to note that CMG's PE ratio is high, and thus you should be careful if CMG breaks down below 300 for some reason.

David Sachdev said at 9/18/11 3:33 PM Price action was $318.06 1.91 (+0.6%)

Here is an interesting piece that discusses market leaders AAPL, CMG, and ISRG - as well as GMCR.

http://seekingalpha.com/article/291815-mr-market-has-sent-apple-s-pe-off-a-...

David Sachdev said at 9/19/11 11:52 AM Price action was $328.51 10.45 (+3.3%)

Okay - so maybe I get to evaluate the 336 mark today.

Josh Warner-Burke said at 9/19/11 4:07 PM Price action was $337.02 18.96 (+6.0%)

http://www.slashfood.com/2011/04/13/details-emerge-about-shophouse-chipotle...

Wesley To agreed at 9/19/11 4:36 PM Price action was $336.14 18.08 (+5.7%)

"If this is successful your target price is far too low, CMG will reach $336 on the Chipolte concept alone. : )"

I make this kind of statement and I don't buy into it myself, shame on me. Good for you!!

Ginger Gal said at 9/19/11 5:06 PM Price action was $336.14 18.08 (+5.7%)

Wow...a true winner stock today!

David Sachdev said at 9/20/11 3:00 PM Price action was $338.00 1.86 (+0.6%)

I expect to open up a CMG trade again shortly!