I still recall my first visit to Chipotle. My buddy Bryan called me up to tell me about a place selling burritos that were "as big as your head." I joined him there for one and was amazed at the sheer volume of tasty food that could be had at slightly higher than normal fast food prices. Shortly after that initial visit, a new store opened in Crystal City within walking distance from my office. I used to go there all the time along with the rest of the world.
I don't eat fast food all that often anymore, but I'll still fire up a Chipotle burrito every once in awhile, along with the rest of the world. They're an incredibly efficient and popular operation and although I hate to bite off of a pick that's been made countless times by other PT analysts, this one is simply a no-brainer.