First, props where props are due. Francisco Logan turned me onto this stock a few months back and I've been keeping an eye on it, buying up some shares. Joe's Jeans is in the 'premium denim' segment, which has done remarkably well over the last year. Joe's is the cheaper version of TRLG True Religion.
Founded by Joe Dahan in 2001 and only now getting attention in the stock world by the likes of TheStreet.com, the biggest selling point for the jeans is their named, tailored fits.
For women there are 9 different fits, to suit 'every-body'. Read a bit about the company and the product line here:
"[Joe's] zeal was forged by his early exposure to his parent's business as custom cobblers to the queen of his homeland, Morocco..." That is some resume right there.
Even in the 2008-2009 recession, Joe's grew their profits at a great rate. Read TheStreet's profile from April:
This morning is an ugly morning in the market as people fret about Europe, debt crises, etc. And it's no surprise to see young small-caps getting sold off harder than most stocks. That is what happens because of the nature of people invested in these types of stocks. They panic easily. But their mistake can be your gain. Snatch up shares below $2.20 and in 6 months to a year, you'll be pretty happy.
Every chick needs at least one pair of jeans that make her butt look good. That's not likely to change any time soon.