I contemplated several dumb titles like, 'what's that bulge in your jeans? Oh your wallet?' and such before settling on this one. After all, I discovered JOEZ, it went way up, I didn't sell, and then it went way back down. The stock was a fad. But I don't think premium denim is.
I don't want to be too repetitive here, but Joe's Jeans was founded some years back by a fashion guy, Joe Dahan, and it stands out because they have a number of different 'fits' for women. So women who have different shapes, say, a 'J-Lo' ass can get the 'honey' jeans. Or Paris Hiltons can get 'the socialite'.
I think this is great stuff... and really, what could be more American than a jeans company?
In advance of earnings last quarter, the hype got deafening, and so when earnings were only in-line, they were disappointing. Now, in advance of earnings, everyone has forgotten about this little gem. So I see this as a chance for earnings to thrust them back into the spotlight, and also as a way to play on the once-hot, now-passe, soon-to-be-hot-again retail sector. High-end retail.