I'm not trying to be cruel when I say that you managed to accurately predict a top for this stock on Dec. 28, 2009, the day of your coverage. If you had just shorted it, you'd be absolutely impeccable in your timing :)

I wanted to try to get to the bottom of a) how this stock got so expensive peaking at the end of last year and b) why it's lost so much value since.

On b) witness this http://www.reuters.com/article/idUKTRE60D4XH20100114?type=companyNews

So this gentleman Barry Minkow, who spent time in jail for .. wait for it .. stock fraud, and who is a short seller, single-handedly drove this stock down by like 30%.

That said, his allegations that the company shouldn't be called a diet or meal-replacement company but a "multi-level marketing scheme that primarily markets a 'business opportunity'" could still be merited, in spite of his unsavory past.

Probably worth staying away from this company until it shakes out. Unless you like to gamble, in which case today's price, 16.78, might represent a nice entry point.

Almost as bad as Body Flex. Should have done a bit more research on this...