I wrote a rather tame coverage of NCR at the end of November 2009 that had surpassed my modest 14.5% target within two weeks, so I shut it down early, took the "money" and ran. If I'd let it ride until the end of my coverage timeframe (end of July 2010), it would have closed at around $14 and I'd have realized close to a 50% gain. In the interim since then, it has gone up another $5-and-change.
My initial coverage focused on NCR's position as the leading provider of ATM's, but they do much more than that. In fact, when I was trying to convince my girlfriend to cover this stock back in late December to take a shot at the iPad that was recently awarded for best new article, I based my faith in continued growth on the increasing numbers of automated checkout machines appearing in grocery stores, pharmacies, and big box retailers all over the area. NCR supplies these devices to Home Depot, Lowes, and Wal-Mart, among others. The stock has run up from around $15/share to almost $20/share over the past couple of months since that time!
I feel like I'll probably be writing another coverage sometime after this one hits the mark predicting a run to $50 based on some other element of eCommerce that NCR is knocking out of the park...maybe self-service kiosks? DVD-rental kiosks (they're paired with CSTR on this venture)? Or perhaps it'll simply boil down to the continued huge sales of ATMs in emerging markets (75k last year, which is more than double the number sold in 2008 & 2009 combined).
Andrew Bond at Motley Fool places this stock as a hold, but I think there's a reason that website calls itself by that name. NCR has the potential for HUGE growth. This is a stock on the rise and one I'd love to get behind in real life.