One decision after another, its almost as if the higher ups are panicing. They foresee bad things and they are trying to be proactive about it but they are making some pretty hasty decisions.
I believe they are splitting the business so they can sell off their DVD portion of the company. This could be a good idea to help grow the future of the streaming side but in the meantime its going to be a rough road for them, especially if they split the websites.
In our time its all about integration, its not about seperating and adding yet another site users have to visit in order to use the service you are providing. It should be a one stop shop, this stock will see some more downside before fighting back...if it can fight back.