...is what NFLX is doing on BBI's grave. I mean, really. They're playing friggin' BASS LICKS on the graves of the rest of the video rental industry. Aside from a few mom & pop stores with enough of a local fan base to keep them operating (Hi, Lamont Video!), almost the entirety of the rent-a-vid industry has been swallowed up by this supergiant.
Watch for more expansion as their empire expands into your living room with built-in Netflix in your telly! Not that it matters, as you can already stream a huge number of their flicks from your computer through your tv. Hardly news, but then the rest of the world never catches on until the Joneses have already moved on to the next big thing.