I looked at two articles today that convinced me to buy Netflix. 

http://community.investopedia.com/news/IA/2009/The-Price-Is-Right-At-Netflix-NFLX-BBI-AMZN0514.aspx

Which points out that price-wise, it's a decent entry point here.  And this, which dangles the possibility of BBI going out of business but then defends Blockbuster as having 3 years to turn things around.

http://articles.moneycentral.msn.com/Investing/Dispatch/blockbuster-on-the-brink.aspx

My feeling is in this recession, one thing that consumers are still spending money on is entertainment.  Movies are still a big business, even though less and less people are going to the theatres.  Netflix has figured out how to capitalize on this over time.  They have I believe zero debt.  And they've grown their earnings, even in this climate.  It's a winner.

And once Blockbuster seems certain to go out of business, NFLX should shoot up.