This is my coverage from earlier...Opening it back up based on strong Zumies sales, and hope that it gives PSUN a pop too!
Get your surf on!
I have been a follower of ZUMZ for years...and often a stockholder, as well as a trader of their shares. Part of that is following their competition such as Pacific Sunwear, and sometimes jumping into the stock when the opportunity arises. I did so in 2008, and I am doing so again because the stock seems way too low after having lost 75% of it's value recently.
The company reports earnings soon, and given the great earnings that ZUMZ reported, I expect similar out of Pacific Sunwear. While it may not be as trendy, I think that Pacific Sunwear appeals to a wider age range then ZUMZ. And while I do believe that adults are being more careful with their money, I don't think that business is off by this great extent at PSUN. So I'm taking a long position with a long time horizon, but I'm also expecting a really nice pop on earnings this month!