I think people who believe this is a good buy long term havent considered the effects that companies like Pandora and Slacker will have in this market.

 Ford and sync show the future of this market; with apps such as Pandora they will remove the need of satellite music and have it replaced with services that deliver over wireless.   The future are phones, or the wireless platform, that would allow already available services like Pandora and Slacker to get a foothold in the car music world.

I think sirius in the long term can not compete with companies like Pandora and Slacker. I do understand the radio talk aspect of it but I see Pandora and Slacker as the future. Now the problem is that people who buy this stock, and therefore drive it up, are not considering this so it will go up but be wary of the hard crash.   Short in the long term.