UA Under Armour: Brand power, star power, and the return of the NFL

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	Josh Warner-Burke
	Baltimore User since Nov 2007	52
Covers CMG UA - Go to Blog
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Brand power, star power, and the return of the NFL

Under Armour stock has taken a breather after a quick run-up into the 80s. I lost money on June $70 calls that expired worthless. Since then it's touched 82 and made big gains in a short time.

Do you hear that sound? A faint click-clack, click-clack. It's the NFL rolling into town. After all the labor dispute talks and worries that the season might be lost, all is right again with the world. It's almost football season, and as I've said before, football season is Under Armour season.

This year they have Tom Brady out in front, a new charged cotton line, and a revamped athletic footwear line. Do you need any other reasons to invest in this future Nike? This company is only worth a little over $4B at the time of this writing. In the long run, it will go to $10B and keep going. In the short run, I predict a run for $90.

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What People Are Saying...

Josh Warner-Burke said at 7/27/11 10:38 AM Price action was $73.99 -1.46 (-1.9%)

So far (with UA at 73.90) this was very badly timed. Oh well.

Wesley To said at 7/27/11 6:35 PM Price action was $72.05 -3.40 (-4.5%)

Think it'll come back up by August? I actually bought into this and my couple calls are not doing so hot right now. :P Think I should just close it and accept defeat? Strike at $77.50

Josh Warner-Burke said at 7/27/11 8:06 PM Price action was $72.05 -3.40 (-4.5%)

They can't be worth much now. Yes I would definitely hold those, even if you still have to sell at a loss. My guess is they might expire with UA at 79 at least, that'd mean a value of 1.50. From today's close that looks like a really bold prediction but it was only a few days ago this stock was at 82. Things move very quickly.

Wesley To said at 7/27/11 9:47 PM Price action was $72.05 -3.40 (-4.5%)

I think I will at least see some losses come back to me by August expiry. Oh well, it was a small playful gamble.

Josh Warner-Burke said at 8/3/11 9:39 AM Price action was $69.18 0.00 (0.0%)

Large investors are nervous. Mentions UA and LULU http://bit.ly/p6Q0X2

Josh Warner-Burke said at 9/15/11 1:38 PM Price action was $76.73 1.49 (+2.0%)

Rumors swirled Wednesday night that Nike was considering acquiring rival Under Armour for $100 a share, according to the London Times.

http://www.ibtimes.com/articles/214432/20110915/nike-under-armour-college-f...