I love this stock for all of the same reasons cited by Josh in his coverage. Good, solid product with a massively successful marketing strategy that features endorsements by scores of top athletes.
I wear their products when I'm running or playing ice hockey and they've done a damned spiffy job of protecting my house. I'm gonna cast out a ways on this one but I see no reason to believe they won't continue to do well. Sewing it up just in time for the 2010-2011 NFL season to have begun with a new round of ads to push the stock just a little higher before I close.