Yesterday I noticed that UA had made a full round trip over 3 years back to its first day close IPO price.  This intrigued me.  Over that time they have grown quite a bit, yet the valuation is now the same.  I've been waiting for this stock to break out of its range in the 20 - 24.50 area for a while, and today's move confirms it.  It will now begin rising in earnest.

If you are a long term investor, just put as much money as you can in this thing.  For short term, it's less of a sure thing.  It's not a big mover lately.  So we shall see.