It goes up...and it goes down. We are here on a friday where the market is having a stellar day and a pretty stellar week, and the VIX is down. Perfect time for me to pick up a few October 2010 options at the 20 strike (so 21 will be perfect for me to make some good money). If you've watched the VIX recently, give us a single bad day or two, and I think I'll make my mark.
Just be careful, it's volatile.